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Safety centre

Discretion isn't the same as safety.
Here's how LUX protects both.

LUX is a prototype in user testing. The guidance below reflects how the service works today - who is verified, how content is reviewed, and what you can do if something feels wrong.

How we verify

Every advertiser completes an identity document check and a live selfie before publishing, and re-verifies with a selfie every 90 days. Each profile shows how many days ago it was last verified. We never see or store the documents themselves - only the result, date, provider reference and that the person is over 18.

What we moderate

Nothing goes live without a human review. Every new profile, every edit, every photo and every story is reviewed by a moderator. Automatic checks sort the queue by risk; they never ban anyone on their own.

What LUX will never do

LUX does not take payments, deposits or bookings. There is no messaging on LUX. If someone asks you to pay “through LUX”, they are attempting fraud - report the profile and we will investigate.

Before you meet or contact anyone

  • Share your plan with a friend or family member and agree a check-in time.
  • Call or video-call the person before meeting; confirm the voice and face match the profile.
  • Meet first in a public place when possible; trust your instincts and leave if anything feels off.
  • Keep your phone charged and location sharing enabled with your trusted contact.
  • Never pay deposits or send money to someone you have not met and verified.

Red flags: stop and report

  • Requests for a deposit, gift card or crypto before meeting.
  • Pressure to move the conversation to a third-party booking site.
  • Someone else answering messages or arranging meetings on their behalf.
  • Photos that look like studio shoots or appear elsewhere on the internet.
  • Any suggestion that the person may be under 18 or working against their will.

Reports are anonymous and go to our trained moderators. Anything about a possible minor or coercion is routed straight to Compliance.

Free, confidential, 24 hours

08000 121 700

Modern Slavery & Exploitation Helpline. In an emergency call 999.

No account needed

Report a concern

Tell us about a profile, story or interaction. Reports are reviewed within 24 hours.

A note on payments

LUX never collects money from visitors. Any deposit request through \u201CLUX\u201D or by bank transfer to an unknown account is a scam. Decline it and report the profile.

We do not use third-party analytics or trackers.